Digital Marketing Blog

The Download: Making Sense of Online Marketing By: Constant Contacts If you’re considering getting started with online marketing, you may...

Since all people are different in terms of certain characteristics, behavior and preferences, it makes sense to send different groups...

In today’s digital marketing world, email marketing sometimes gets lost in the mix. However, don't be fooled, when used properly, sending...

When used effectively, a CRM (Customer Relationship Management) system can be an email marketer's best friend. A CRM is a portal or...

Email automation can - and should - play an integral role in the success of your email marketing strategy. Autoresponders are pre-written...

56% of Email Is Opened on a Mobile Device Americans check their smart phones a collective 8 BILLION times a day. With 185 million smart...

Salespeople work too hard. Following our article on the evolving nature of email newsletters, we wanted to highlight an area of email...

Our inboxes are groaning with hundreds of emails we don’t read, don’t want and didn’t sign up for. No sooner than we unsubscribe from...

Email marketing used to be simple. You put together a list, send it out, people read it, they take action. However, with the advent of...

In the article, “An Email List of One,” we sought to broaden your view of email marketing by highlighting list segmentation as a way...

Email marketing has evolved from its beginnings, and continues to be one of the most effective, if not the most effective tool in any...

The new Constant Contact Toolkit is here. Constant Contact has streamlined their product suite, which includes tools for email, event...

One of the reasons why Constant Contact is such an effective email marketing platform is its social media integration. A great feature...

If you would like to generate more leads and sales for your business, you need to be on the lookout for new leads and potential customers...

Albany-based marketing expert to help small businesses and nonprofits apply the power of online marketing to grow their organizations...