5 Marketing Analytics Numbers That Matter
John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker, who...
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Dark Social: What is it? And what to do about it.
What is Dark Social? It sounds like something bad or sinister. It could be the title of a horror movie, but the reality is less...
Marketing Analytics: Your Customers Are Talking. Can You Hear Them?
By Erik Bunaes A recent survey determined that marketers overwhelmingly believe that using marketing analytics made their businesses more...
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