Digital Marketing Blog

Marketing Checklist for Attorneys & Legal Practices

Building and running a successful legal firm can be challenging. Every day, attorneys and law practices of all types are faced with the...

Video Marketing Best Practices in 2018: Get Your Cameras Ready

Prior to 2017, we advised that you add video to your overall digital marketing strategy. We hope you adopted video marketing to your...

Marketing 101: Consistency is Key

To get in shape, you wouldn’t go to the gym for ten hours straight, right? You wouldn’t try to master the piano in a day, and you...

Marketing Checklist for Non-Profit Organizations

Non-profit (or not-for-profit) organizations are unique in terms of their marketing challenges and opportunities. With this in mind, we...

Marketing Checklist for Independent Financial Advisors

Being a financial advisor can be a rewarding career. But like any career, it has its challenges. The financial advisory industry is...

A/B Testing: Sending The Right Email Campaign

In today’s digital marketing world, email marketing sometimes gets lost in the mix. However, don't be fooled, when used properly, sending...

Marketing Checklist for Independent Insurance Agents and Brokers

Selling insurance can be a challenging business. Whether you’re in the personal, commercial or specialty lines of business, or a...

Sales Professionals: Work Less, Sell More (Use Email Autoresponders)

Salespeople work too hard. Following our article on the evolving nature of email newsletters, we wanted to highlight an area of email...

Kill the Email Newsletter: In 2016, it’s time to move on from this venerable old tool.

Our inboxes are groaning with hundreds of emails we don’t read, don’t want and didn’t sign up for. No sooner than we unsubscribe from...

For the Love of Email Marketing: Technology in 2015

Email marketing used to be simple. You put together a list, send it out, people read it, they take action. However, with the advent of...

Content Inspiration from an Unlikely Place: FAQS

We know; the FAQS page? Typically one of the more “boring” pages on a website, the FAQs page can provide some great ideas for content....

Creating a Content Calendar: 5 Things to Look at for the New Year

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a...

6 Unexpected Ways Marketing Technology Changes Marketing

We all know there are powerful marketing technology tools available today. That’s great, you say? Just because I have a hammer does not...

Take Your Email Marketing to the Next Level: Nurturing Leads Using Auto Responders

In the article, “An Email List of One,” we sought to broaden your view of email marketing by highlighting list segmentation as a way...

An Email List of One: A True Story

Email marketing has evolved from its beginnings, and continues to be one of the most effective, if not the most effective tool in any...

Endorphin Advisors LLC Selected as a Constant Contact Authorized Local Expert

Albany-based marketing expert to help small businesses and nonprofits apply the power of online marketing to grow their organizations...