Digital Marketing Blog

Building and running a successful legal firm can be challenging. Every day, attorneys and law practices of all types are faced with the...

Prior to 2017, we advised that you add video to your overall digital marketing strategy. We hope you adopted video marketing to your...

To get in shape, you wouldn’t go to the gym for ten hours straight, right? You wouldn’t try to master the piano in a day, and you...

Non-profit (or not-for-profit) organizations are unique in terms of their marketing challenges and opportunities. With this in mind, we...

Being a financial advisor can be a rewarding career. But like any career, it has its challenges. The financial advisory industry is...

In today’s digital marketing world, email marketing sometimes gets lost in the mix. However, don't be fooled, when used properly, sending...

Selling insurance can be a challenging business. Whether you’re in the personal, commercial or specialty lines of business, or a...

Salespeople work too hard. Following our article on the evolving nature of email newsletters, we wanted to highlight an area of email...

Our inboxes are groaning with hundreds of emails we don’t read, don’t want and didn’t sign up for. No sooner than we unsubscribe from...

Email marketing used to be simple. You put together a list, send it out, people read it, they take action. However, with the advent of...

We know; the FAQS page? Typically one of the more “boring” pages on a website, the FAQs page can provide some great ideas for content....

Developing a content calendar may seem like a simple task. You have a bi-weekly or maybe monthly newsletter, blog articles a few times a...

We all know there are powerful marketing technology tools available today. That’s great, you say? Just because I have a hammer does not...

In the article, “An Email List of One,” we sought to broaden your view of email marketing by highlighting list segmentation as a way...

Email marketing has evolved from its beginnings, and continues to be one of the most effective, if not the most effective tool in any...

Albany-based marketing expert to help small businesses and nonprofits apply the power of online marketing to grow their organizations...