If you believe the app TikTok may just seem like a bunch of teenagers dancing to viral songs, you may want to consider the following before ruling out this social app from your marketing plan. TikTok sees over 500 million active monthly users! This app allows users to use their creativity to create and share short videos.
There are many ways to market your business on TikTok. The three main ways are: creating and sharing your own videos, partnering with an established influencer for them to promote your business, and utilizing TikTok’s paid advertising functions.
In a world where we see and hear advertisements every day, a short fun video may feel like a more organic or natural way to pursue customers. Customers can be skeptical of standard ads and not view them the way you want them to. Creating a short video using your product or showcasing your services in everyday life may be a more relatable way to reaching your customers.
The ideas for video concepts are endless, many small businesses enjoy showing their customers how their products are packaged and shipped. This shows a little bit of the behind the scenes of a business. If you provide a service, you might show what a customer’s experience might be like. A restaurant can even have a TikTok account – showing its food, stories about how the restaurant started, and showing happy customers enjoying a meal at the restaurant! If you have a best seller or a big fancy drink these are great to showcase in a video.
Influencer marketing is a strategy that businesses use to promote their products or services by partnering with a popular social media user. By partnering with an established user and having them sponsor your product or service can show reliably in your brand and can also have it reach a new audience. These influencers have built up trust with their following. Therefore, it can be beneficial for them to promote a business on TikTok.
Just like other social channels like Facebook and Instagram, TikTok offers businesses the opportunity to promote themselves on its platform. Note that more than half of TikTok's users are under the age of 30 years old. If this age range falls into your demographic, this may be a good option for you.
Currently, it appears that mostly large corporations and brands are utilizing the ad functionality of TikTok. Even though small businesses are still discovering how to use TikTok advertising, they are using TikTok more and more.
If you aren't utilizing the benefits of TikTok’s visual and audio assets you may be missing out on the opportunity to connect with a new audience in a fun and engaging way.
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